In case you curious

Beer is typically best enjoyed as fresh as possible.

It’s not something most people think about when they roll up to the Beer Store to buy a case of their favourite lager and it’s definitely not something bar-goers scrutinize when a busy bartender snaps the cap off a bottle she just fished out of the fridge behind the bar, but it really should be.

Conscientious shoppers will happily scrutinize the freshness of the almond milk in the fridge at their grocery store and many people will toss meat and half loaves of bread that have passed the seemingly arbitrary “best before” date slapped on their respective labels; yet these same consumers, blissfully unaware, will happily neck a four month old Budweiser from their local.